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The Creative Process


1 - C O N S U LT 
The first step is to have a meeting to chat about your business, and where you would like it to go so I can and understand the vision behind your brand.


2 - Q U E S T I O N N A I R E 
Before we begin designing your fresh brand identity, it is important that I understand why you do what you do, as well as whom you are doing it for. I have crafted a brand discovery questionnaire that gets to the heart of what makes your business 
unique so that together we can create a brand that reflects just that.


3 - D E S I G N 
This is the hands-on design phase. After research, I will strategize design ideas that convey your unique story.  Your feedback is essential and wanted throughout this collaborative process.


4 - G A T H E R   I N S P I R A T I O N 
Once we have the strategy of your brand established, it’s time to gather visual inspiration. We will pull images (via Social Media) that appeal to you aesthetically and fit with the vision behind your brand. From here, we will begin to see the bigger picture of your brand.


5 - R E F I N E 
Once the design direction is selected, production and implementation can begin. I coordinate with printers,
developers, and vendors to ensure that your design is executed properly. This exciting step shows the tangible results of your brand unfolded.

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