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What Is Graphic Design?



So, What is Graphic Design?


Below is a compilation of short definitions of what AIGA and Wikipedia think graphic design is. For the full definition, follow the links.


Wikipedia: Graphic design is the process of communicating visually using typography and images to present information. Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

AIGA (American Institute of Graphic Art) : Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.


I use graphic design to solve problems and communicate my ideas through imagery, form, typography and color. The use of this creative process allows a designer to specialize in a specific skill set and design techniques.


What do you think graphic design is?

“Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. .”


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